In September 2021, Habicus Group acquired The Apartment Service (TAS) in a major deal for the global serviced accommodation sector. With the acquisition, TAS was brought into the same group as the world’s largest corporate accommodation agent, SilverDoor Apartments.
By bringing together two of the world’s largest serviced apartment agents under one Group, clients from both firms have benefitted from an unrivalled booking experience, drawing on the very best technology, market experience, and account management in the sector. Since the acquisition, both The Apartment Service and SilverDoor have carefully worked to ensure a continuity of service to clients. Alongside that, time has been spent understanding the views of customers, employees and suppliers and careful considerations have been made on how to move forward and the best way to serve clients into the future.
The Apartment Service was established in 1981 as the pioneer within the sector and brought with it decades of experience. SilverDoor is widely recognised as the sector leader in service and technology. As of the 1st of April 2022, the two brands are uniting to make a combined team under one market-leading, multi-award-winning brand – SilverDoor Apartments.
The new and enhanced SilverDoor proposition offers:
- The infrastructure and stability of the world’s largest serviced apartment agent
- The largest agent in the EMEA and APAC markets by a significant margin
- Unrivalled buying power, delivering value to clients
- A vast choice of accommodation options across 160+ countries
- Offices in Denver, Madrid, Lancaster, London, Hyderabad and Singapore, supplemented by on the ground team members in Houston, Lisbon, Amsterdam and Frankfurt
Existing TAS customers brought into SilverDoor's care will continue to experience the high levels of service and familiarity they are accustomed to. We have taken all necessary steps to ensure a continuity of personnel, continuity of service, and the retention of all the aspects clients loved when serviced by TAS. As part of these changes, the individuals that clients know and trust will remain available to support customers as part of SilverDoor. SilverDoor is confident that current clients will see only benefits and an enhanced level of service, technology, booking experience, and data security.
These are exciting times for the newly expanded SilverDoor Apartments. SilverDoor's reach, buying power and portfolio open to clients is unrivalled in the marketplace and the market-leading technology and customer service, for which SilverDoor is renowned, will ensure the brand maintains its position as the world’s leading serviced apartment and corporate housing agent, setting the foundations for continued international expansion.
We thank both the TAS and SilverDoor teams for their enthusiastic response to this news, and we hope you will join us in celebrating the beginning of an exciting new chapter for us all!
