The 6th May, 1954, marked a very special day in sporting history. Sir Roger Bannister became the first person in history to run one mile in under four minutes – 3:59.4 to be exact. 45 years later, in 1999, the new world record holder is a man named Hicham El Guerrouj of Morocco. He managed to complete all 160,934.4 centimetres in just 3:43.13, an astonishing 15 seconds quicker. Moving on to more recent times, draw your mind to the London 2012 Olympic Games. Mo Farrah, just 7 days after running (and winning) the 10,000 metres, he won the 5,000 metres sending the Olympic Stadium, London and the entire UK in to hysteria. Mo's last mile was completed in 4:08.
It’s not only athletes that are constantly looking to improve their times, expectations and history. Speed of response in today’s world is often considered essential, particularly for large corporations which can’t afford to wait too long. It’s crucial that companies around the world are open enough to be critical of their own processes, so they’re always evolving and not being caught resting on their laurels. Within business travel, this has never been more evident than it is now.
When we receive an enquiry, we believe it's crucial that we negotiate the best rates and return with a quote as quickly as humanly possible. Of course speed of response must always be balanced with quality. That balance of excellence and speed is what every company strives to achieve in every single aspect of their business, and we’re no different. Some might say that we're the Usain Bolt of the serviced apartment industry (he's probably run 2 miles in the time it's taken you to read this). That’s why at SilverDoor, we work to a two hour response policy – it might not be as quick as Mo, Hicham or Sir Roger, but we're working on it.
