We are delighted to announce that we were the lucky recipients of the Most Creative Marketing Award at the 2021 CHPA Tower of Excellence Awards. Recognising our marketing output throughout 2020 when the COVID-19 pandemic brought the travel industry to a standstill, the award celebrates our efforts in ensuring our clients, partners and social media followers remained informed and reassured throughout what was undoubtedly a tremendously difficult and challenging year.
During the pandemic, many companies in the travel sector simply ceased active marketing while the world waited to see what would happen next; we were determined to adapt and take a different approach. As the world moved from the workplace to the home office space, we shared our personal employee experiences and the challenges of everyday life under lockdown, with employee focused social media campaigns, useful articles related to lockdown living - such as reading recommendations, working from home tips and recipe ideas - and insights into how our colleagues continued to interact and provide an award winning service from home.
2020 was also our twentieth anniversary and saw the launch of our '20 Years in Business. Accommodated' video which aptly celebrated advances in technology whilst emphasising the importance of the human touch we provide as a core component of our service values. As lockdown eased, we sought to restore confidence in serviced apartments and corporate travel with our innovative Travel with Confidence video series. Shining the spotlight on some of our property partners who had adapted to the new travel landscape by gaining our recommended health and safety accreditation certification, we looked positively to the future when travel will be fully restored and serviced apartments will rightly serve as the safest form of corporate accommodation on the market. Finally, we bid farewell to 2020 in typical style with our Christmas video which encapsulated a year of hardships and victories for us all, while echoing the message that SilverDoor will always be here for our valued clients and trusted partners, no matter what challenges the world may bring.
We would like to express our thanks to CHPA for the fabulous recognition and send our congratulations to all other nominees and winners who participated in the fantastic virtual awards ceremony.
